How quick can I expect SEO results?

Supposing you have $200 to spend on SEO, when you start you must do so slowly and steadily. There is no fast way to get you a top 10 ranking in the free listings. If you were to suddenly get 10,000 links to your website in your first week you could very well trigger an alert with the search engines and your site could be delisted for several months – maybe longer. No one can fool the search engines for long and they have more information on your website than you release so it’s best to do things right. Call us for a friendly chat and we’ll explain why slow and steady wins the race.

So how does this SEO stuff work?

 

Step 1 – SEO Keyword (and Competitor) Research

Keyword research is the number one priority before any SEO work starts. The most common mistake companies make is guessing or assuming the keywords to target. Most often these keywords are the least profitable, are too competitive or are not in high demand.  Think about it – if you were to ask 100 people to search for your products and services on Google, would you expect all of them to use the same key phrase? The reality is that only 10-20% would use the same key words.

The rest will use combinations of different keywords – for example searching on SEO services in Chicago you might enter;

SEO services Chicago

Chicago SEO Services
SEO Chicago
SEO Agency Chicago
SEO companies in Chicago

So as you can see from above there are various combinations of  key phrases that could be used.

The object of this keyword research is to identify the keywords that pay – these will also be the keywords your competitors are targeting and it is these that will produce ROI.

Keyword research is our only initial one-off cost and it involves us researching you markets, measuring the competition for these keywords, what your competitors are targeting and what your potential customers are searching on. No two companies are the same and some require more keyword research, some require less.

Once we identify your keywords we provide this in a list then we start the creation of your unique SEO strategy document. But before we explain SEO strategy lets quickly explain a few bits and bobs about SEO.

SEO – SOME RULES OF THUMB

1. Google is the largest search engine and as of January 2010 has 88.2% market share in the UK
2. Google is a links based search engine – this means the more quality links from other websites pointing to your website the better your site ranks.
3. 5-10% of SEO is stuff done on your web pages such as adding keywords
4. 90-95% of SEO is about getting links from other websites pointing to your website

ON-PAGE SEO (also known as keyword implementation)

Implementing the keywords on your site can only happen after we identify the keywords to target. This means we place these in page titles, body content, links to other pages etc. Implementing your keywords and adding them to your site is included as part of the keyword research service.

OFF-PAGE SEO – (also known as link building)

Links pointing to your website from other websites can be thought of as votes (or points). However, not all websites are equal and it’s quality (not quantity) that matters. For example, a link back to your website from the BBC may earn your site 100 “points” whereas a link from a local small company website would only give you 1 “point”. There are of course numerous other factors that search engines use to rank pages such as quality of content, relevancy of web pages but nevertheless,  links are the prime currency in any SEO campaign, so this is what we are aiming for.

Obtaining links is very skilful and demanding work and the methods used to acquire links are wide ranging. We have listed some of these below;

1. Article marketing
2. Press release marketing
3. Social media bookmarking
4. Blog posting and commenting
5. Video marketing
6. Viral marketing

Article Marketing

Google considers article directories as high quality websites which are also known as “authority” websites. Getting an article published on an article directory gives good “points” back to your website which in turn helps your website rank higher.

Articles can be placed on your own site on a regular basis to attract links, comment on your blog, website etc. The better the quality the article the more chance you have of getting links back to your site.

Submitting articles to directories also gets links back to your site. What we do is submit articles to directories about your company with a view to getting them published. The articles are optimized by us and we place one or two links back to your website using keywords relevant to your products and services. From one article we produce between 5-10 different rewritten versions of this article and submit to 5-10 different article directories. We produce different versions of your article because search engines don’t reward points to duplicate articles.

In short – a combination of placing articles on your own site as well as posting to article directories gives your site more visibility and attracts links. You can provide us with your own articles or we can have these written for you by our own copywriters.

Typically you place 1 or 2 links to your site in an article and we recommend 3-4 articles in the first month then building this up slowly each month.

Press release marketing and submission

This works exactly the same way as article marketing but when submitting to PR directories you can add more links, more features such as images, video, podcasts etc into your press release depending on how much you are willing to pay.

Press release marketing it must be said can be relatively expensive on a per article basis and this should be considered beforehand. Equally, press release marketing can however be inexpensive if you hit the mark with your story and produce incredible results. Thousands of quality links can be obtained from a single press release and your traffic can go through the roof.

PR marketing however is really not something for the novice unless you are very skilled in writing and we cannot stress this highly enough. Something as simple as the wrong headline is enough to get your press release rejected by an editor and all your opportunities have been lost so it’s worth getting it right. Our copywriters have many years experience and know exactly what editors want and know how to tickle their tickly bits. Call us or contact us using our form below and we will help you manage your online PR Marketing.

London Search Engine Optimization Company

 

Possibly you arrived here via Google using phrases like ‘SEO Chicago’ or ‘Search Engine Optimization Chicago’ or possibly a long tail phrase like ‘Best Search Engine Optimization SEO company in Chicago”.

No matter which terms you used, your search found one of best SEO companies in London and if we can get you here then imagine what we can do for your own website.

Did you visit our competitors and come back here?

 

When you were searching for an SEO company in Chicago the chances are that you compared a few of the top results but you ended up on our website, didn’t you? There was something that made you return and read more about our services and the excellent results we get for our clients.

If so then that means that we’ve done a very good job of attracting you as a potential customer.

You see…a website can be at the top of Google but it doesn’t necessarily mean that a visitor will click through and order a product or buy a service. Web surfers are more savvy than ever before and are are spoiled for choice so your website needs to attract them, engage them and convert them! Make your website shout out the right message and you’re well on the way to making that sale!

Because we’re good at what we do, we do it time and time again for our clients. Imagine if we could do the same for your website!

As a business owner you want your website to be at the top of the search engines to get more sales.  Imagine it now – your website  on top of Google, lots of potential customers clicking on your pages and the sales of your products and services on the up.

Why not pick up the phone and call us now or  fill in our form below. Ask us about getting your website at the top of search engines and increasing your sales.  You will be pleasantly surprised at our prices – and our confidence!

We live and breathe SEO and love getting to the top of Google. Probably you found us using one of these phrases below.